1664 signs on as title sponsor of Fashion Art Toronto
The official beer of fashion week, 1664 brings good taste with a twist to Toronto’s runway
Toronto, ON (February 27, 2024) – Toronto’s longest running multi-arts fashion week Fashion Art Toronto today announced that award-winning premium beer brand Kronenbourg 1664 has signed on to be title sponsor of the event as part of a multi-year partnership deal.
Kicking off the new partnership at Fashion Art Toronto’s 1664 Fashion Week Spring 2024 event, running May 2 through May 5 at Black Creek Assembly, 1664 will bring good taste with a twist to Toronto’s fashion scene with engaging brand activations, stylish photo opportunities, product sampling, exciting contests and more. The brand also plans to launch its highly anticipated new product line at the Spring 2024 event.
“1664 has been a key partner of Fashion Art Toronto in previous seasons, but coming on as title sponsor marks a huge win for Canadian fashion and this will significantly elevate the work we do to shine a light on this country’s designers, artists and creatives,” said Vanja Vasic, founder and executive director, Fashion Art Toronto. “1664 is a champion of unique and audacious style choices and a brand that celebrates individuality in fashion, making them a perfect partner for Fashion Art Toronto. We look forward to 1664 bringing its sophisticated brand and premium products to complement our inclusive fashion community this May and in seasons to come.”
“Collaborating with Fashion Art Toronto was a natural choice - 1664 is renowned for its unexpected and playfully elegant twists and our iconic, elegant blue bottle design. Fashion Art Toronto is all about celebrating bold, unique style choices and embracing fashion with a twist. We truly believe that we have a lot of shared values,” said Anders Jørgensen, Managing Director, Carlsberg Canada “1664 is thrilled to support Canada's diverse fashion scene and we look forward to seeing all the trend setters and statement makers showing off their unique twists on and off Fashion Art Toronto’s 1664 Fashion Week runway. ’
1664 is the title sponsor and the official beer of Fashion Art Toronto. Fashion Art Toronto’s 1664 Fashion Week provides an inclusive platform that supports and celebrates Canadian designers, creatives and artisans through dynamic runway shows, fashion presentations, art installations and retail pop-ups.
Style seekers across the country will be able to experience fashion week content from Toronto via 1664’s digital channels @1664canada.
Founded in 2005 by Vanja Vasic, Fashion Art Toronto is a multi-arts fashion organization celebrated for its ongoing commitment to providing an inclusive platform for Canada’s diverse fashion and artist communities. Fashion Art Toronto’s fashion week attracts over 8,000 guests per season and features runway shows, fashion presentations, art installations, retail pop-ups and more.
About Kronenbourg 1664
Kronenbourg was born over 350 years ago, in France in 1664. Kronenbourg 1664, as part of Carlsberg Group, is now enjoyed in over 70 countries worldwide. 1664 was developed with a twist when expert brewers were tasked with creating a new brew worthy of the Kronenbourg name. Their ambition was to infuse the beer with some kind of twist, making sure this French wheat beer was different from any other out there.
The partnership was brought together by Tonbara Management Group representing client Fashion Art Toronto.