Spirit of York X Live Nation

Strategic Partnership Announcement

We take pride in having facilitated a landmark partnership in 2024, which has united Spirit of York Distillery Co. and Live Nation Canada to enhance the live entertainment experience throughout Ontario.

Spirit of York has been designated as the official gin of Live Nation in Ontario and is prominently featured at four major music festivals and eight renowned venues, including the iconic Budweiser Stage in Toronto.

A key aspect of this partnership is The Garden, a botanical-inspired lounge that pays tribute to Spirit of York’s artisanal gin, offering a luxurious, immersive experience for music enthusiasts.

Significance:
• Supporting Canadian agriculture and craftsmanship.
• Creating enhanced experiences for fans.
• Promoting long-term strategic brand visibility.

At TMG, we take pride in establishing connections between brands and culturally relevant partnerships that generate substantial value.

Read the full press release here: https://lnkd.in/eFajmQ_K