Toronto Wolfpack Announces Tonbara Management Group as Exclusive Commercial Sales Agency

FOR IMMEDIATE RELEASE

Toronto Wolfpack Announces Tonbara Management Group as Exclusive Commercial Sales Agency

Toronto, ON - Jan 8, 2024

The Toronto Wolfpack, the world-renowned professional rugby league team, is proud to announce a transformative partnership with Tonbara Management Group, a leading agency specializing in commercial sales and marketing. This strategic collaboration is poised to propel the Wolfpack's commercial presence to new heights and expand its influence in the dynamic sports market.

Tonbara Management Group, recognized for its innovative strategies and successful commercial sales track record, is now the exclusive commercial sales agency for the Toronto Wolfpack. This partnership represents a pivotal moment for both entities, promising to open fresh opportunities for the Wolfpack's brand while creating unprecedented engagement possibilities for fans and sponsors.

Gary Sloane, CEO of the Toronto Wolfpack, expressed his excitement about the partnership, stating, "We are thrilled to welcome Tonbara Management Group to the Toronto Wolfpack family. Their expertise in commercial sales aligns seamlessly with our vision for growth and global recognition. Together, we are confident that this partnership will not only enhance the commercial success of the Toronto Wolfpack but also create memorable experiences for our fans and partners."

Tonbara Management Group, known for driving revenue and cultivating strategic partnerships, brings a comprehensive approach and a profound understanding of the sports and entertainment industry to the table. Patrik Darabont, CEO of Tonbara Management Group, expressed gratitude, saying, "We are honoured to be chosen as the exclusive commercial sales agency for the Toronto Wolfpack. The Wolfpack is a dynamic and forward-thinking organization, and we are excited about the opportunities that lie ahead. Our team is committed to leveraging our experience and creativity to elevate the commercial profile of the Toronto Wolfpack."

The Toronto Wolfpack and Tonbara Management Group are enthusiastic about the collaborative projects on the horizon, including strategic sponsorship activations, innovative marketing campaigns, and fan engagement initiatives that will solidify the Wolfpack's position as a premier brand in the world of sports.

About Toronto Wolfpack:

The Toronto Wolfpack RLFC is a professional Canadian rugby league club based in Toronto, Ontario. The club is the first professional rugby league club in North America to play in a transatlantic premier league (the British rugby league) and as of 2023 competes in the self-sponsored Canada Cup, an invitational league for North American teams organized by the Toronto Wolfpack. Established in 2016, the Toronto Wolfpack is a pioneering transatlantic sports team with a rich history in rugby league. Under new ownership since 2021, the Wolfpack is committed to sustainable development, fostering community engagement, and delivering an unparalleled fan experience. Join the pack and witness the howl of victory at Lamport Stadium, aka  "The Den."

About Tonbara Management Group:

Tonbara Management Group (TMG) emerges as a visionary force in the global sports and entertainment industry. At the heart of TMG is our unparalleled commitment to creativity and innovation. Within our dynamic firm, the talent division serves as a beacon of creative brilliance, dedicated to fostering and elevating the personal and professional brands of our esteemed clients. In the advisory division, we bring forth our seasoned expertise, providing invaluable guidance on brand development, sponsorship opportunities, and cutting-edge marketing strategies to a diverse range of clients in the sports and entertainment sector. TMG's footprint extends across international borders, with strategically positioned offices in Toronto and Miami. This global presence reinforces our dedication to shaping the future of the sports and entertainment landscape.

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